Understanding the specific market and creating things that pop from the clutter of walls is my number one focus with these. I hate posters that lie. So I make certain that the imagery reflects the experience of the event.
A very least minute image for Turn Around Theatre. Original photography and compositing, turned around (haha) for them within 24 hours.
Created for Ōtautahi comedian Matt Threadwell using a combination of AI generation for the background babies, traditional photography, and then Photoshop to bring the two worlds together.
Composited from three separate images and with a brief of 'magicians sans magic' the Perfuct Storm poster is a dynamic and compelling image that speaks to the quality of the performance and focuses on the personalities of the performers.
With a deadline for promotional imagery well before rehearsals began and a cast in three different cities, this massive exercise in compositing used nearly a dozen separate images to construct.